Haviland Earth Regeneration

October 1, 2015

I am excited to present to you Haviland Earth Regeneration logo and business card layout and design. 

 

Molly Haviland, owner and founder Haviland Earth Regeneration, came to me in need of a logo for her business. As a Soil Life Consultant, Molly required a logo that would truly speak to both her business and personal prerogatives of sustainability and soil health.

 

Molly expressed that the dung beetle or scarab would be the focal point of the graphic. She also wanted to incorporate specific aspects that would tell the story of how dung beetles are an integral part of soil health and therefore plant health, leading to the overall vitality of our earth. We included a sun and plants, as well as their root systems to show the importance of the above and below ground procedures the dung beetle follows.

 

A serif font with a slightly degraded look was used to balance out the graphic. Hand drawn elements as well as digitally illustrated elements where used in conjunction to accomplish the goal.

 

It was a pleasure and honor to work with Molly on her logo! I look forward to working with her in the future as we continue to flesh out her brand. 

 

We'll be updating her website soon, however until then, check out all the wonderful things she's up to: https://thermalcomposting.wordpress.com/

 

View more photos of this project here.

 

 

 

 

 

 

 

 

 

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