League of Wayfinders
We are very proud to finally be able to share with you the design work we've done for League of Wayfinders, a Denver based business that offers custom role playing games for all ages. For several months we've been working with Derek and Casey, founders of League of Wayfinders, to develop the branding / identity of the new business and see it carry over into business collateral, marketing materials and a website.
We began with designing the logo, which incorporates elements of fantasy, magic, game play and imagination. The branding developed further into the use of wooden boards hung with rope and spinning gears that can be seen on the business cards and other business stationery, marketing items and website.
The most recent task was to design and lay out the business’ website. It was fun to incorporate elements of the branding into a playful delivery of necessary information for prospective clients. With spinning gears, an intriguing tagline, hanging signs and smiling faces, an aesthetic of fun, fantasy, game play and imagination is put into action.
All in all, a very fun and rewarding project. I'm honored to have played such a large part in the launching of this new business!
Wishing Derek and Casey all the best as they launch League of Wayfinders into 2016 and beyond!