An Inspiring Mission Statement
I am happy to report that November and December were busy months in the way of freelance projects! One of those projects included the Frandsen Family Road Map for Life mission statement. An 11'x17" poster, later converted to a pocket-sized card, represents the core values of the family.
The project commission began with nine categories or concepts, and bullet points that spoke to the central theme of each. The request from the client was to create a dynamic layout over a world map, with text and graphics to support the categories and the overall theme, all surrounding a compass rose. Travel is extremely important to the family, therefore multiple travel icons were incorporated as well.
The project is definitely inspiring with category headings like, "Responsibility", "Respect" and "Leave Everything Better Than You Found It". With the condensed version in the pocket-sized card, the family will be able to carry with them a reminder of their core values anywhere they go.
I was honored to have worked on this project for the Frandsens! I'll be taking these values with me on my road through life as well.